Website Questionnaire
Welcome to the website questionnaire. In the next 30 minutes or so you'll give us all of the information we need to make you an amazing website that helps you convert traffic into leads. Please note that in an effort to keep our costs down that we do not accept design revisions on pay-as-you-go websites and that design revisions on semi-custom websites are billed by the hour. As such, please take the time to fill this form out in as much detail as possible - what you put into it is what you will get out of!
*This form might not save. If you don't complete the form in one sitting, submit what you have done, and then come back and finish the rest as soon as possible.
If you know your domain registrar login information please provide it below. If not, please start trying to find it, as we will need it to launch your new website.
Tell me a bit about your current customers (Gender, Age, Household Income, Relationship Status, etc). What emotions do they have? WHY do they want your product? What feelings do they have?
Tell me a bit about your customers preferences...
Your target audience has a list of BUYING CRITERIA that needs to be satisfied before they make a purchase decision. What pieces of information are your audience looking for?Ex: Proximity, service offerings, technology, quality, parking availability, transit access etc.
What are all the things your customers care about when it comes to making a decision and why should someone choose you instead of your competitor?
Similar to the last, what are 4 things that you can brag about, that your competitors cant? (These are called differentiation factors or proof points) Ex: 150 5 star reviews, 25 years in business, awarded best clinic in the city, obtained 25% more education credits than required, professor at the university....Why should someone choose YOU?!
In this section I need to know everything you do! Check off all of the boxes below. If you offer any services not on the list make sure you add it in the comments.
We need to make sure your new website is better than your competitors. List 3-5 competitors close to your office.
List a few websites that you love the look and feel of. Outline what you like and dislike about the inspiration sites.
Outline what you NEED on your new website and some things on the wishlist that would be nice to have.
Please upload any headshots, office images, before and after cases, or any other images you feel would help the design of your site.
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