42 North Location Onboarding - Dental, Chiropractor, and Plastic Surgery Marketing

Website Questionnaire

You know your business, we know dental marketing – let’s work together to create something awesome!

Welcome to Healthcare Marketing – We’re looking forward to launching your new website and marketing campaign!

On this page is a getting started form and some to do’s to onboard a new 42 North location.

Your To Do’s:

Fill out the getting started form
Add Nash and his team / emails to GMB, Analytics, etc
Add 42northseo@gmail.com to top directories

Step 1: Website Questionnaire

Web Design Getting Started Questionnaire

Welcome to the website questionnaire. In the next 30 minutes or so you'll give us all of the information we need to make you an amazing website that is better than all of your competitors. Please take the time to fill this form out in as much detail as possible - what you put into it is what you will get out of! Please note that this form might not save. If you don't complete the form in one sitting, submit what you have done, and then come back and finish the rest as soon as possible.

Part 1 - Getting Started

Nameyour full name

Office Name

Website URL

Domain RegistrarGo Daddy, Domain.com, Enom etc.

Part 2 - About Your Business

Tell me a bit about your current customers. What about the types of customers you are trying to attract? (Gender, Age, Household Income, Relationship Status, etc)

Audience Notes

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Tell me a bit about your customers preferences...

Product / Service Quality

My customer wants the highest qualityMy customer wants the cheapest optionMy customer wants decent quality for a reasonable price

Your target audience has a list of BUYING CRITERIA that needs to be satisfied before they choose their new dentist. What pieces of information are your audience looking for? Ex: If you direct bill insurance, proximity, service offerings, technology, quality, parking, transit...

What are all the things your customers care about when it comes to choosing a dentist, and why should someone choose you instead of your competitor?

Buying Criteria

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Similar to the last, what are 4 things that you can brag about, that your competitors cant? (These are called differentiation factors or proof points) Ex: 150 5 star reviews, 25 years in business, awarded best dentist in the city, 25% more CE credits than required, professor at the university....Why should someone choose YOU?!

Proof Points

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Part 3 - Services & Equipment

Services and Equipment will be taken from current website. Please check off any ADDED services or equipment you will need added to the website.

What kind of fillings do you provide?

What other services do you offer that are not on the above list?

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Do you use any high tech equipment for diagnosis or treatments?

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Part 4 - Your New Website

List 3-5 competitors close to your office.

Competitor Websitespaste in their URL

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Outline what you NEED on your new website and some things on the wishlist that would be nice to have.

New Website Requirements OUTSIDE the template

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What are your company colors, font's, and branding components?

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What would you like the menu to be? Please use "dashes" (-) for each item.

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Part 5 - Template Homepage Questions

Homepage Hero Image Tagline

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Homepage 3 Pillars

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Do you want to highlight 1 dentist on the homepage or all dentists?

What services do you want on the services section of the homepage?

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Is there a New Patient Offer? If yes, what is the offer?

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What Separates Us Text?

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Do you want logos on the footer of the website or homepage? If so which ones?

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Do you offer free consultations? For all services or just cosmetic, ortho, etc...

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Part 6 - Content

Content is pulled from current website. If you have any additional content that you want on the site please add below.

In 250 words or more please tell us about your office

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Please Provide a bio for each dentist.

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If you have any YouTube videos, please place the links here.

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Please put some patient testimonials here.

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What is your mission statement?

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Forms / Online BookingsDoes the office have any online booking tools or form scripts? If yes, please paste here.

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What email do you want contact form submissions to go to?

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Office PoliciesPlease provide any office policies customers should know about.

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If there is not enough content on the website which option would you prefer?

Banked Content (not as good for SEO, owned by Healthcare Marketing)Custom Content Writing (better for SEO, $750 set up fee)

HCMKTG will require the following files:

High res logo in .png, .eps, or ai file format
New Patient Intake Form
High Res Team / Office Images
Before and After Gallery Case Images
Brand Assets if available (color palette, etc)

Please send them to nash@healthcaremarketing.ca via Google Drive, Dropbox, or WeTransfer (https://wetransfer.com/). Please send everything in one zipped folder.

Please add the nashkassam@gmail.com, tom.novosad1@gmail.com, and 42northseo@gmail.com, to your Google My Business, and Bing accounts as MANAGERS.
Please add the nashkassam@gmail.com, tom.novosad1@gmail.com, 42northseo@gmail.com, and support@nkmedia.ca to your Google Analytics Account as MANAGERS

Step 3: Directory Access

Please add 42northseo@gmail.com to your Yelp, Facebook, and any other primary directories.

Step 4: MMG Access

Please grant Nash access to the new location in MMG.