42 North Dental Marketing Proposal
MARKETING PROPOSAL RESOURCES
WHY CHOOSE US?
You’ve probably been lied to, cheated, or mislead in the past by other marketing companies. As I’m sure you know, they’ll say whatever it takes to close the deal and reach their sales quota. We do things differently. We understand your past frustrations and have come up with a marketing experience that reduces your risk, manages your expectations and ensures short term and long term results.
NO CONTRACTS
BLENDED CAMPAIGNS
QUICK TURNAROUND
STRATEGY & PROJECT MANAGEMENT BY NASH
LOW NEW PATIENT ACQUISITION COST
CUSTOM PRICING
Hi there,
My name is Nash Kassam – I am the founder of healthcaremarketing.ca and a practice growth specialist. It all started in 1988 when I was born as a twin to a mother and father who are both dentists.
At the tender age of 7 my twin and I were working in their office answering the phones and filing paperwork away. By 11 we were designing them business cards, letterheads, and in office presentations. In 2010, after my twin and I both graduated with business degrees, we started a software company that helps healthcare professionals generate more referrals and reviews.
During the year it took to build our software, my parents hired me to manage the growth of their clinic as it had been stagnant for a while and was basically breaking even for the last 10 years. They gave me $100,000 and said “do whatever you think is best.” Given that they were not leveraging the internet much, I focused most of my money online. To save money I did as much of the work myself instead of paying other people – I learned how to make websites, do search engine optimization, and manage Adwords accounts, among other things. In 1 year I was able turn their $100,000 marketing budget into an extra $400,000 of cash. Pretty soon dentists from all over North America were learning about me and asking for my help.
My twin and I launched our software company in 2011 and by 2013 so many of our customers had asked for web design and marketing help that I decided to branch off and start healthcaremarketing.ca.
After talking with THOUSANDS of dentists and other professionals all over North America I learned two main things:
- Most clinic owners have had a negative experience trying online marketing because they were mismanaged and expectations were not managed properly
- Dental marketing companies are very dishonest and will say whatever it takes to make a sale
I built Healthcare Marketing to fill the gap between over priced traditional agency marketing and ineffective / dishonest dental agency marketing. My goal is to provide marketing services that have a high impact on practice growth with a tangible ROI.
Here’s what you can expect from me and what I demand of myself:
- I will always act in YOUR best interest – if I don’t think I am the best person for the job I’ll tell you.
- I’m honest – good or bad, you can count on me to be upfront and tell you how it is, no BS is what I’m all about
- I’m the best – I hate mediocrity and second place SUCKS. I will always continue to improve to ensure I provide the best product possible for a fair price
Let’s rock and roll,
Presentation Highlights & Snapshots
The Dental Marketing Agency Landscape
Nash started Healthcare Marketing to fill the gap between over priced traditional agency marketing and ineffective / dishonest dental agency marketing.
Your Custom Marketing Plan
We’ve customized a marketing plan and budget based on each locations current rankings and a competitive analysis.
Estimated Google Adwords Results
By estimating cost-per-click and conversion rate (based on real data), we can calculate our estimated traffic, leads, and new patients. These numbers are based on us buying clicks on the low end of the bid price, converting 35% of traffic to the contact page, 50% of contact page traffic to a lead, and 68% of leads to new patients. From there we can apply a $1000 short term or 1 year spend (which is the average when you factor in general and restorative or surgical patients) and divide it by the monthly investment to calculate short term ROI.
Current SEO Landscape for 42 North Dental Practices
We’ve done a comprehensive SEO audit for each 42 North Dental practice and determined which sites will be easy vs. hard to optimize based on competition and current rankings. Using that information we established the recommended SEO budget and estimated timeline for Top 3 rankings.
US CASE STUDIES
The case studies below are for U.S. clients who signed up between December 2019 – February 2020. Unless otherwise stated, the practice’s below are investing $500-$1000/m on SEO and utilize one of our SEO focused websites.
From outside the top 50 to spot #2 in 4 months!
In December of 2019 we met Dr. Lin at the Greater New York Dental Meeting. He is the owner and dentist of Glen Park Family Dentistry in Glen Burnie, MD. At the conference we ran an SEO ranking report for him and learned that he ranked outside the top 50 on Google for the two most competitive keywords “Glen Burnie dentist” and “dentist Glen Burnie”. He also didn’t rank inside the top 10 for any keywords.
Dr. Lin signed up for one of our basic SEO packages and the results were incredible! In under 4 months we’ve been able to get him to spot #2 for “Glen Burnie Dentist” and spot #5 for “dentist Glen Burnie”. He also ranks in the top 10 for 50 additional keywords!
We helped Columbian Square Dental rank in the Top 3 for ALL of the most competitive keywords in under 2 months!
We met Dawn and Gen at the 2020 Yankee Dental Congress in Boston, MA. They are the manager and marketing director of Columbian Square Dental, an office in Weymouth, MA. While they weren’t un-happy with the results that their big box marketing company were delivering, they knew they could get more bank for their buck, so they hired us to make them a new website, improve their Google Adwords campaign, and improve their SEO rankings.
In under 2 months we were able to get them ranking in the top 3 for all of the most competitive keywords and got them ranking in the top 10 for an additional 120 long tail keywords!
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
Columbian Square ranks in the top 3 for all of the most competitive keywords!
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “dentist Weymouth” | 140 | #6 | #2 |
| “Weymouth dental” | 140 | #5 | #2 |
| “Weymouth dentist” | 140 | #3 | #2 |
| “dentist Weymouth MA” | 140 | #2 | #1 |
| “Weymouth MA dentist” | 140 | #13 | #3 |
In under 4 months we got Dr. Escobedo to spot #2 for “pediatric dentist manhattan”
Dr. Escobedo is a pediatric dentist practicing in the competitive market of Manhattan, NY. She signed up for one of our smaller marketing packages in December 2019 and just a few months later she is already ranking at the top of Google for the most competitive keywords!
*HCMKTG did not build their website
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
Dr. Escobedo now ranks in the top 4 for all of the most competitive keywords!
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “pediatric dentist manhattan” | 170 | #11 | #2 |
| “pediatric dentistry manhattan” | 170 | #9 | #2 |
| “manhattan pediatric dentist” | 170 | #8 | #3 |
We got Perry Family Dental Care to Page 1 of Google for the most competitive keywords during a 1 month free trial!
Perry Family Dental Care hired us the take over their Google Adwords Account because their previous agency was paying $25/ click and not doing a very good job with reporting / feedback. After conducting some keywords research, we determined that Google Adwords wasn’t sustainable as a long term strategy and offered them a 1 month free SEO trial to show them that we could deliver SEO results quickly. After the first month we were able to get their Google Adwords cost per click down from $25 per click to $6/ click and get them from page 2 of Google to Page 1.
*HCMKTG did not build their website
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
Perry Family Dental Care now ranks on page 1 (from page 2) after a 1 month free SEO trial.
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “dentist Keene NH” | 210 | #11 | #6 |
| “dentist Keene” | 70 | #10 | #5 |
| “dentist in Keene” | 70 | #13 | #8 |
MORE CASE STUDIES
The case studies below are for clients who we have worked with for over a year. Our average customer generates an additional $500,000/yr from online marketing with us after 1 year.
Our Process For Growing Your Business by $500,000+ / Year
100% of our customers on our signature marketing package gets to the top of Google for the most competitive keywords within a year, generates 25-50+ new patients each month, and grows their business by $500k / year. We work with a maximum of 2 clients / market.
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Growth Consultation
Book a call with Nash to discuss your goals.
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Keyword Research / Audit
We'll see where you rank for high value, high volume keywords.
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Campaign Build
We'll build out your website, landing pages, and ads
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Generate Leads
We'll optimize your campaign and make your phone ring!
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Track & Improve
We'll track and improve key metrics to constantly improve your ROI.
Meet Dr. Kooner – She sees over 50 new patients every month from her Google marketing!
Dr. Kooner started working with Nash back in 2015. When she started she didn’t rank #1 for anything on Google and she had no predictable new patient flow. A year later she had 34 keywords ranking in the top and currently she has 61 keywords ranking in the top 5 (37 of which she ranks #1 for!). Dr. Kooner sees 70 new patients a month from Google, and even more when you factor in their referrals!
Work Done:
- Website Design
- Video Production
- Google Adwords
- Search Engine Optimization (SEO)
- Reputation Management
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
Surrey is a growing city outside of Vancouver, Canada with over 2000+ people searching for a dentist each month. Green Apple Dental ranks #1 for almost every keyword that matters!
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “Surrey Dentist” | 1600 | #50+ | #1 |
| “Dentist Surrey” | 1600 | #50+ | #1 |
| “Emergency Dentist Surrey” | 210 | #50+ | #1 |
| “Dental Implants Surrey” | 230 | #50+ | #1 |
Meet Dr. Ken Phillips – He grew his practice by over 70 new patients each month from online marketing.
RCDG is a dental practice located in the heart of downtown Vancouver. In 2013, Dr. Ken and his wife Jane (who runs the show!) weren’t happy with their “big box” dental marketing company so they enlisted Nash to redesign their website and drive traffic to it with SEO and Google Adwords. The results were incredible! Within a year they went from not getting any new customers online to getting a steady and predictable flow of new customers. In late 2018 Ken and Jane were able to sell their practice to a large dental corp for a very high valuation thanks to great dentistry and great marketing. Despite having a low cost marketing option with the dental corporation’s in house marketing team, Jane and Ken are still using Nash to manage their online marketing.
Work Done:
- Website Design
- Google Adwords
- Search Engine Optimization (SEO)
- Reputation Management
Nash has been an integral part of our year over year growth over the last five years. We owe a great deal of our consistent new patient flow and associated revenue generated from online marketing to the effort of Nash and his team. I recommend them highly.
Owner
Numbers Don’t Lie…
RCDG is crushing it in every category. Check out how we have improved some of their key metrics.
| Metric / KPI | Start | Current | Result |
|---|---|---|---|
| Website Traffic | 242/ month | 644/month | 266% better |
| Total #1 Rankings | 2 | 46 | 23x better |
| Web Leads / month | 10 | 130 | 13x more |
| Online Avg Short Term Revenue | N/A | $700,000/yr |
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
RCDG ranks on page 1 (usually #1-#3) for all of the highest value, highest volume keywords in Vancouver.
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “Dentist Vancouver” | 2900 | #33 | #3 |
| “Emergency Dentist Vancouver” | 450 | #42 | #1 |
| “Dentist Vancouver Downtown” | 390 | #22 | #2 |
| “Downtown Dentist” | 210 | #13 | #3 |
Meet Claudia – She Grew her practice by over $400,000 (and $1,250,000 in assessed value) in just 1 Year!
Claudia is a hygienist who owns a dental practice in Markham, Ontario. Claudia was having trouble acquiring new patients and her online marketing company wasn’t delivering results. Claudia enlisted us for a 60 day trial to see if we were as good as we said we were. During her trial she acquired 37 new patients at a fraction of the price of her old company. In her first full year with us (2018) she acquired over 500 new patients from Google and they spent over $450,000 that year! Claudia recently had her practice appraised and it was valued at over $1,250,000 more than when we started working together.
Work Done:
- Website Design
- Video Production
- Google Adwords
- Search Engine Optimization (SEO)
- Reputation Management
- Internal Marketing Training
- Consulting
I was nervous at first with investing so much money on growth, but Nash and his team have delivered on every promise! In less than a year we have acquired more than 425 new patients and we are seeing a $66 to $1 return on investment.
Owner
Numbers Don’t Lie…
Markham Dental is crushing it in every category. Check out how we have improved some of their key metrics.
| Metric / KPI | Start | Current | Result |
|---|---|---|---|
| Website Impressions | 120/day | 588/ day | 490% better |
| Website Traffic | 101/ month | 260/month | 157% better |
| Total #1 Rankings | 0 | 32 | |
| Web Leads / month | 2-3 | 25-70 | |
| Online Revenue | $500/m | $40,000+/ m |
We always optimize the most challenging and competitive keywords so that our customers see the highest ROI!
Markham is a growing city outside of Toronto, Canada with over 300,000 people and counting. Each month thousands of people search on Google for a dentist and Markham Dental ranks #1 – #3 for all of the best keywords.
| Keyword | Search Volume | Start | Current |
|---|---|---|---|
| “Markham Dentist” | 880 | #30 | #1 |
| “Dentist Markham” | 1000 | #47 | #2 |
| “Invisalign Markham” | 70 | #10 | #1 |
| “Dental Implants” | 120 | #50+ | #3 |